19 August 2008

What Are You Watching?

According to a new survey from the Pew Research Center, we're still getting our news from television. Whew! That's great news and very comforting to some of us.

The Pew Research Center's Biennial News Consumption Survey was released over the weekend andit shows that Americans still turn to traditional platforms, television is included in there, for their news. Yeah, yeah, they're going to the net. But a whopping 46 percent of those polled, the largest block, still head for the boob tube at some poit during the day.

Sadly, the survey also found this group skews the oldest, with a median age of 52 and is also the least affluent, with 43 percent unemployed. Aren't you glad you don't live in that neighborhood.

But here's an eye opener, the viewers of "fake news" like The Daily Show and The Colbert Report are the best informed of the group still glued to the tube. Scratch your head over that one, if you will.

They're far more informed than those who tune in for "real news" programs such as Larry King Live, the O'Reilly Factor and Lou Dobbs.

The survey also classifies news consumers in four categories: Traditionalist, Integrator, Netnewser or Disengaged. If you'd like to check your status, here's a web address:


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