Williams says that newscasters in the United States are giving more airtime to the Democratic candidate because of the historic significance of his campaign, and because he was a new face in comparison to Mr McCain.
(The difference in coverage has prompted the McCain campaign to put together a video entitled "Obama Love", which pokes fun at the media's "bizarre fascination with Barack Obama."
Williams said: "He (Obama) is the newcomer. His uniqueness in several areas, beyond just the physical, is obvious. So....as the young fresh-to-the-scene candidate, as a man who would be revolutionary in terms of our past presidents, he is getting the lion's share of the coverage.
"Senator McCain has run before and is a well-known figure to Americans, and in name and recognition terms is far and away in front of Obama."
I thought as journalists, we were supposed to rise above the "newness factor" in favor of fairness, particularly in election years. In fact, I would have sworn there were laws requiring us to do exactly that. Sure, we have a little ADHD, but couldn't we hide it better during working hours.